Financial Assistance Provided: No
Site Selection Assistance: N/A
Lease Negotiation Assistance: N/A
Lead Generation Assistance: TAB provides an integrated approach
to marketing and launching a new TAB business, consisting of:
- A curated list of target prospects in select industries and
revenue sizes based on propensity to become members.
- Outbound marketing campaigns, involving email marketing,
telemarketing, and webinars, to target prospects.
- Social media marketing to build connections, raise awareness
and generate discovery meetings with prospects.
- TAB's business networking and referral marketing programs,
providing additional opportunities to generate interest from local
business owners.
- Center of Influence events, educating select local influencers
with special offers, so they can help spread the word about
TAB.
- Customizable webpage
- Dedicated campaign manager to help navigate the launch of the
business.
- Integrated Marketing Guide for Member Acquisition: Digital
marketing guide combining assets and materials in the Marketing
Toolkit with best practices from the field on how to use them.
- Customer Relationship Management (CRM) system for member
prospecting and retention.
Co-Operative Advertising: Yes; Governed by marketing advisory
board comprised of Franchisee/TAB Business Owners.
Training: TAB's franchisee training program consists of:
Our TAB Initial Facilitator Development Program is designed to
give you exactly what you need at the time when you need it. Over
the initial four phases, you'll develop, learn, and embed the
necessary systems, processes, and habits, as well as access the
wider TAB community to set you up for success - at the launch of
your business and beyond. The program is built over 12 weeks with a
combination of webinars, self-guided learning, and face-to-face
training. This combination allows each trainee to build the
additional skills necessary for their needs while sharing and
learning from their colleagues and trainers.
There are always opportunities to learn and develop through
ongoing webinars, peer collaboration with fellow franchisees, and
continuous coaching support from your dedicated TAB team.